By 2026, retail ecommerce sales are projected to reach an astonishing 8.1 trillion dollars. Two of the best ways you can capitalize on this are by leveraging segmentation and personalization. Ecommerce segmentation and personalization are two independent, but complementary strategies used in the field of online retail to enhance customer experience, improve conversion rates, and drive sales. While they are … Read More
Omnichannel Retail Strategies Explained & Simplified
In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. What is Omnichannel Retailing? An omnichannel retail strategy … Read More
6 Common Upselling Mistakes and How to Avoid Them
If you’re looking to build stronger relationships with your customers, it’s not just about selling them a product. What really sets your business apart is delivering a great customer experience. And when it comes to boosting revenue, upselling is an opportunity that not only increases your profits but also creates an experience that keeps your customers coming back for more. … Read More
How to Use Exit Detect Technology to Reduce Cart Abandonment
When it comes to conversion optimization and combating cart abandonment, time is money. If you interact with your shoppers too late, you lose the sale. But if you interact with them too soon, you’re just interrupting the shopper journey and causing frustration. In either case, you’re losing revenue — all because of poor timing! That’s where Exit Detect technology comes … Read More
Site Abandonment and How to Decrease it at Every Stage of the Customer Journey
Site abandonment has always presented a major challenge for online retailers. To convert shoppers, it’s important to keep them onsite and interested. Between Q4 of 2021 and Q2 of 2022, overall conversion rates decreased .5%, while the average abandonment rate hovered around 70%. To decrease site abandonment, you need to understand the different types to better address shoppers’ needs. In … Read More
Brand Trust and the Keys to Building It
Trust is a key value in every human relationship. Brands now hold the same standard, with 81% of consumers needing to trust a brand to even consider making a purchase. Good business is now all about the relationship, and brands are responsible for nurturing this relationship to build trust with their customers. Why Brand Trust is Important For more than … Read More
Recover Lost Sales With Back in Stock Emails
Running out of a popular product can cost ecommerce sites hundreds, if not thousands of conversions. Recently, out of stock items cost retailers $1.14 trillion dollars. Luckily, there is a simple solution that can mitigate stock issues: back in stock emails. Back in stock emails leverage out of stock inventory to recover sales, build brand loyalty, and provide a better … Read More
How Online Businesses Can Get Started with Conversion Rate Optimization
What is Conversion Rate Optimization? We’ve all heard the term Conversion Rate Optimization (or, simply, CRO) — but what does it actually mean? CRO refers to the process of positioning your website (aka optimizing it) to improve the chances of visitors taking the desired actions on it (aka conversions). Even more simply put? Conversion optimization means setting up your website … Read More
5 Strategies to Convert Price Sensitive Shoppers
Are you wondering how you can win over shoppers with tight purse strings? You’re not alone! Price sensitivity is a complex phenomenon that varies from person to person and is influenced by a variety of factors. Luckily, there are some excellent strategies that you can employ to convert price sensitive shoppers. Let’s take a closer look at what price sensitivity … Read More
One-to-One Marketing: Understanding its Role in Ecommerce
Imagine having a personal shopper who can pull the items that best suit you, share special offers, and even hold your selections until you’re ready to make a purchase. Now, imagine that you could have that personalized experience at any time and in any place. That’s one-to-one-marketing. To break it down, one-to-one-marketing is the implementation of personalized interactions with customers … Read More