How Beauty Brands Can Boost New Customer Acquisition

Amanda AmoreEcommerce, Site Optimization

How Beauty Brands Can Boost New Customer Acquisition

New customer acquisition is a beautiful thing. By leveraging personalized solutions and targeted conversion strategies, beauty brands can shine through the saturated marketplace and turn undecided shoppers into loyal customers. The Challenge of a Highly Saturated Marketplace  The beauty industry is rooted in how a product interacts with the user’s senses. Through a digital experience, shoppers can’t see, feel, or … Read More

The Research Behind Effective Email Send Times

Amanda AmoreEcommerce

Title card for "The Research Behind Effective Email Send Times"

If you ask 100 marketers “What’s the most effective email send time?” –  you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself.  In the past, dozens of studies have tried to nail down the “golden hour” for optimizing opens and click-throughs. However, results from studies have … Read More

How to Increase Online Bookings Amidst Revenge Travel

Amanda AmoreEcommerce

How to Increase Online Bookings Amidst Revenge Travel

Cooped up, fed up, and ready to get out into the world. That’s the mindset of many revenge travelers as they make plans for their long-awaited next adventures. Here’s how the travel industry can make the most of this new phenomenon. What is Revenge Travel? Stifled wanderlust mixed with a cautious optimism about the prospect of traveling has led to … Read More

Understanding Bounce Rates and How to Improve Yours

Amanda AmoreEcommerce

Understanding Bounce Rates and How to Improve Yours

What makes understanding bounce rates so important? Well, you know what they say about first impressions. You never get a second chance to make a great one. So, let’s talk about the visitors who enter your site, only to leave without any further engagement. We’ll break down what “bounce rate” is and how to improve yours. If you want to … Read More

7 Simple Strategies to Reduce Shopping Cart Abandonment

UpSellitEcommerce, Site Optimization

Title Card for 7 Simple Stranges too Reduce Shopping Cart Abandonment

What is Shopping Cart Abandonment? In ecommerce, the term abandonment refers to when a shopper leaves a webpage without completing the desired action. One of the most prevalent types of abandonment is shopping cart abandonment, which refers to users who add products to the virtual cart but leave before completing their purchase.   High cart abandonment rates have historically presented a … Read More

UpSellit Announces Integration with Partnerize

Amanda AmoreEcommerce

UpSellit Announces Integration with Partnerize

UpSellit is excited to announce an integrated partnership with Partnerize, a leader in partnership automation. We are thrilled to establish this relationship after years of successful collaboration and provide advertisers with turnkey access to UpSellit’s Behavioral Marketing platform. Read on to find out more about the integration partnership and what it means for Partnerize brands.  What is Partnerize? Partnerize is … Read More

5 Design Best Practices for Mobile-Friendly Conversion Strategies

Amanda AmoreEcommerce

5 Design Best Practices for Mobile-Friendly Conversion Strategies

In a world where shopping for just about anything is literally at our fingertips, it’s more important than ever to follow mobile design best practices. In 2020, mobile devices drove 61% of visits to U.S. websites! This is compared to only 35.7% from desktops and 3.3% from tablets. With stats like that, how could you not prioritize your mobile user … Read More

4 Ways to Capture Leads Without Offering an Incentive

UpSellitEcommerce

4 Ways to Capture Leads Without Offering an Incentive

Effectively capturing new-to-file leads is one of the most important aspects of growing an ecommerce business. While incentive strategies are frequently used to expand your email list, there are many effective ways to capture leads without offering an incentive. Why is Lead Capture so Important?  Globally, the overall ecommerce conversion rate is less than 3%, meaning almost 97% of website … Read More

Online Retailer’s Guide to Effective A/B Testing

Anthony VillegasEcommerce, Site Optimization

Online Retailers Guide to Effective A/B Testing

When it comes to developing conversion optimization strategies, there are a lot of decisions to make. Phrasing the messaging, designing the campaign, and formulating the strategy itself are all factors to consider. How do you know which direction to go, which choices will be the most effective at boosting conversions? This is where A/B testing comes in to help take … Read More