Hundreds of shoppers come and go from your website every day without making a purchase. To make matters worse, you have no idea who most of them are. That’s where Anonymous Visitor ID comes in. What is anonymous website visitor tracking? Anonymous visitor tracking identifies and collects lead information from unknown visitors on your website. Tracking gives you the ability … Read More

When we discuss optimizing email marketing, we often turn our attention to subject lines rather than email preheaders. While they’re often overlooked, preheaders are a valuable tool. They provide additional space to effectively communicate why users should engage with your email. Though subject lines are often the first to grab a user’s attention, the preheader can create a perfect one-two … Read More

Today more than ever, personalization is the key to optimizing the user experience and driving sales and brand loyalty. Leveraging data collection to create a personalized experience is an important aspect of strategic marketing. Segmentation is a means of categorizing that data in order to guide campaign direction. Segmentation helps companies organize their audience into smaller categories, allowing for more … Read More

It can be frustrating when a customer makes it all the way to the final stages of the shopper journey, only to abandon their cart. Luckily, with the right abandonment email strategy, you can win shoppers back and recover those otherwise lost sales. What is an Abandoned Cart Email? Let’s start with the basics. An abandoned cart email is exactly … Read More

Are you looking to reduce email unsubscribe rates? We’ve got you covered! Let’s keep it real – email unsubscribes are bound to happen every so often. It’s just a part of email marketing. Hey, it may even be a good thing to lose subscribers that aren’t engaging with your brand! It’s not you, it’s them. But if we’re being honest, … Read More

Online marketplaces are increasingly competitive and retailers tend to focus on immediate conversions. Since converting a returning customer is 5-10x more cost effective than converting a new one, customer retention is arguably even more important than new customer acquisition. Initial conversions aren’t the end, they’re just the beginning. Cue lifecycle campaigns! What are Lifecycle Campaigns? Lifecycle campaigns build on relationships … Read More

Personalization is one of the most important aspects of an effective email remarketing campaign. Personalized subject lines, body content, and calls to action are proven to increase open and click through rates. But what makes personalization so powerful?  Why is Email Personalization Important? It Builds a Relationship Marketing emails have a reputation for seeming dull and generic. Personalized messaging enhances … Read More