8 On-Site Strategies To Grow Your Email List

UpSellitLead Capture

Title card for 8 On Site Strategies to Grow Your Email List

The Importance of Growing Your Ecommerce Email List Although generating conversions will always be a main goal, leads are a crucial part of building brand awareness while paving the way for future conversions down the road. With over 4 billion email users worldwide, 60% of consumers report making a purchase after receiving a promotional email. Furthermore, 95% of consumers check their … Read More

How to Combat Price Sensitivity Using Price Drop Alerts

JJ TysonEcommerce, Lead Capture

How to Combat Price Sensitivity Using Price Drop Alerts

In ecommerce, we know that people abandon for a variety of reasons. Some consumers become distracted, some are chronic window shoppers, and some just don’t want to pay for shipping. However, one of the most common reasons for abandonment is perhaps the simplest: price sensitivity.  Price sensitivity is friction to conversion that results from concerns about a product’s price. While … Read More

4 Reasons SMS Marketing is More Popular Than Ever

JJ TysonLead Capture, Remarketing

4 Reasons SMS Marketing is More Popular Than Ever

SMS marketing is more effective than ever. Although marketers have utilized text messages since the 90s, the medium has exploded in popularity recently. SMS marketing grew nearly 200% between 2015 and 2017 and shows no signs of slowing down.  Similarly to Facebook retargeting, SMS messaging leverages real-time personalization to enhance the customer experience. It allows companies to reach a broad … Read More

Integrating SMS Marketing with On-Site Engagement

JJ TysonLead Capture

Integrating SMS Marketing with On-Site Engagement

Although it’s been in use for over a decade, SMS marketing has become increasingly popular in the last few years. As we discussed in “3 Ecommerce Trends to Know for 2019,” mobile marketing is more important than ever. Cell phones are essentially ubiquitous, and text messages have become an increasingly viable channel for reaching consumers. SMS marketing offers a number … Read More

Grow Your Customer List with Effective Lead Capture Strategies

JJ TysonLead Capture

Grow Your Customer List with Effective Lead Capture Strategies

Effective lead capture is the backbone of effective email remarketing. Without a well developed email list, it doesn’t matter how good your messaging is, you won’t be reaching people. That being said, the average person receives around 88 emails a day – and most folks aren’t clamoring to increase that number. Fortunately, there are several tried and true methods for … Read More

3 Ways to Increase Customer Loyalty

JJ TysonLead Capture

3 Ways to Increase Customer Loyalty

Businesses can create long-term success when they increase customer loyalty. Why? Because loyalty leads to growth. Arguably, so does customer acquisition. But existing customers are more valuable to your brand. Let’s take a look why and then we’ll explore 3 ways to increase customer loyalty.  What is Customer Loyalty?  Customer loyalty can be defined as a customer’s willingness to make … Read More