5 Must Know Tips For Ecommerce Checkout Optimization

Kristen IndiharSite Optimization

5 Must Know Tips For Ecommerce Checkout Optimization

The checkout process is a critical point in the conversion funnel, as it’s the final step in the buyer’s journey. If you’re not optimizing your checkout pages, you’ll be missing out on conversions right at your fingertips. Luckily, there are a variety of ecommerce checkout optimization strategies that brands can implement to quickly improve conversion rates and customer satisfaction. What … Read More

Conversion Optimization: 4 Ways to Optimize Your Product Pages

Kristen IndiharSite Optimization

Ways to Optimize Your Product Pages

Every stage of a website maintains a different role for a reason. To properly optimize your entire website, you need to have specific strategies for each stage of the funnel to maximize sales and engage website visitors. Product pages are specifically important because they’re a deep dive into your brand identity and what you can provide for consumers. Why You Should … Read More

How to Use Exit Detect Technology to Reduce Cart Abandonment

Amanda AmoreEcommerce, Site Optimization

How to Use Exit Detect Technology to Reduce Cart Abandonment

When it comes to conversion optimization and combating cart abandonment, time is money. If you interact with your shoppers too late, you lose the sale. But if you interact with them too soon, you’re just interrupting the shopper journey and causing frustration. In either case, you’re losing revenue — all because of poor timing! That’s where Exit Detect technology comes … Read More

Website Personalization Trends To Use in 2023

Kristen IndiharSite Optimization

Website Personalization Trends to Use in 2023

Website personalization is the talk of the marketing industry in 2023. Marketers have evolved their processes to hyper-personalize experiences for shoppers, but how do you stay ahead of the curve?  With 80% of consumers choosing brands that provide personalized customer experiences, it’s crucial to continually evolve your marketing strategy to ensure your customers are getting the most tailored experience possible. … Read More

Site Abandonment and How to Decrease it at Every Stage of the Customer Journey

Stephanie JacksonEcommerce, Site Optimization

Site abandonment has always presented a major challenge for online retailers. To convert shoppers, it’s important to keep them onsite and interested.  Between Q4 of 2021 and Q2 of 2022, overall conversion rates decreased .5%, while the average abandonment rate hovered around 70%. To decrease site abandonment, you need to understand the different types to better address shoppers’ needs. In … Read More

Conversion Optimization: 7 Tips to Optimize Category Pages

Kristen IndiharSite Optimization

Conversion Optimization 7 Tips to Optimize Category Pages

Conversion optimization is essential at every stage of a website. If your brand hasn’t recently analyzed your category pages, the layout and navigation could be impacting your sales. Online stores can easily feel overwhelming to shoppers if not organized properly. Consumers don’t have time to look through hundreds of products to find what they’re looking for, so any lack of … Read More

9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

Kristen IndiharEcommerce, Site Optimization

9 Marketing Strategies for Black Friday Cyber Monday BFCM

From single-day doorbusters to multiple weeks of online promotions, Black Friday has flourished into an online shopping phenomenon.  In 2021, consumers spent $10.7 billion on Cyber Monday, making it the biggest online shopping day of the year. Although this was 1.4% less than 2020, ecommerce sales rose an estimated 45% compared to 2019. For every day of Cyber 5, people … Read More

How Online Businesses Can Get Started with Conversion Rate Optimization

Amanda AmoreEcommerce, Site Optimization

What is Conversion Rate Optimization? We’ve all heard the term Conversion Rate Optimization (or, simply, CRO) — but what does it actually mean? CRO refers to the process of positioning your website (aka optimizing it) to improve the chances of visitors taking the desired actions on it (aka conversions). Even more simply put? Conversion optimization means setting up your website … Read More

Conversion Optimization: Optimizing Your Homepage

Amanda AmoreSite Optimization

Conversion Optimization Optimizing Your Homepage

Conversion optimization is the name of the ecommerce game. And optimizing your website begins with optimizing your homepage. Why? Because an optimized homepage means a lower bounce rate, a better user experience, and ultimately, increased conversions. Your homepage is the face of your website. It introduces every other web page. Within a few brief seconds of visiting your homepage, users … Read More

5 Strategies to Convert Price Sensitive Shoppers

Amanda AmoreEcommerce, Site Optimization

5 Strategies to Convert Price Sensitive Shoppers

Are you wondering how you can win over shoppers with tight purse strings? You’re not alone! Price sensitivity is a complex phenomenon that varies from person to person and is influenced by a variety of factors. Luckily, there are some excellent strategies that you can employ to convert price sensitive shoppers. Let’s take a closer look at what price sensitivity … Read More