Last year’s Black Friday and Cyber Monday broke records once again. Across the five-day period from Thanksgiving through Cyber Monday, consumers spent a total of $41.1 billion online, an 8.2% increase from 2023. The brands that came out on top didn’t just rely on big discounts, they relied on smart strategy, testing, and personalization.
Upsellit’s latest BFCM case study reveals how leading retailers drove millions in additional revenue last year through precise, data-backed engagement. As we look ahead to 2025, the lessons are clear, and we’re here to show you.
Download Now: Maximize Holiday Sales with Proven Strategies from 2024 BFCM
How to Create Your Holiday Ecommerce Strategy
Here’s how to get your holiday ecommerce strategy ready to convert.
1. Start Early and Keep Testing
Brands who start optimizing early see the strongest results during Cyber Week. By testing offers, messaging, and creative in early Q4, your online store can enter the season with proven strategies instead of guesswork.
This year, give yourself the same advantage. Test incentive types, timing, and urgency messaging well before Black Friday to refine your conversion strategy and ensure your campaigns are fully optimized when traffic peaks.
2. Personalize Every Shopper Experience
During last year’s BFCM, personalized experiences were the most consistent drivers of success. Brands that used cart value, browsing behavior, and purchase intent to deliver relevant messages achieved significantly higher engagement.
Use behavioral data to craft dynamic promotions and targeted recommendations. Whether it’s reminding shoppers they’re close to free shipping or highlighting the most-viewed items in their cart, personalization is key to cutting through holiday noise.
3. Create Urgency That Feels Authentic
Urgency works, but the best-performing campaigns used it strategically. Upsellit’s 2024 findings showed that countdown timers, low-stock indicators, and social proof drove conversions when they were simple, clear, and on-brand.
For 2025, focus on urgency that clarifies value rather than applying pressure. Time-sensitive offers and clear savings reminders can inspire immediate action without overwhelming your shoppers.
4. Build a Recovery Strategy Before the Rush
Even with great on-site experiences, some shoppers will still leave before completing their purchase. Brands that implemented exit-intent engagements, email recovery sequences, and cross-device reminders before Cyber Week were able to recover more at-risk revenue.
Don’t wait until November to prepare. Test your cart recovery and re-engagement flows now so they’re ready to perform when holiday traffic surges.
5. Keep Momentum Going After Cyber Monday
Many of the top-performing brands from 2024 continued to see conversion lifts after Cyber Monday through follow-up campaigns, loyalty offers, and remarketing.
Use the momentum of Cyber Week to build long-term retention. Follow up with personalized messages and post-purchase incentives that turn first-time buyers into repeat customers and brand advocates.
Learn From Black Friday Cyber Monday Success in 2024
The 2024 holiday season proved that personalization, urgency, and recovery-focused engagement don’t just improve conversions, they redefine them.
Upsellit’s Black Friday Cyber Monday case study highlights nine real-world campaigns that delivered measurable results across multiple industries. Download the case study to see how leading brands turned Cyber Week traffic into sustained growth and how you can apply the same tactics in 2025.
