Engaging Strategies to Heat Up Your Summer Marketing

Amanda AmoreSeasonal Marketing

As summer emerges, shoppers look for ways to enjoy the season through outdoor activities and festivities. This seasonal shift brings a wave of opportunities for ecommerce stores to cater to shopper’s evolving needs and preferences. Whether it’s gearing up for backyard barbecues, preparing for music festivals, or getting ready for beach vacations, consumers are on the lookout for products that … Read More

Seasonal Marketing Ideas for Spring Holidays

Kristen IndiharSeasonal Marketing

Seasonal Marketing Ideas for Spring Holidays

As the seasons change, so do the lives and priorities of your target audience. Seasonal marketing isn’t just about promoting products or services during specific times of the year, it’s about resonating with your customers as their needs, desires, and behaviors evolve with each season.  In this blog, we dive into the intricacies of seasonal marketing and how ecommerce brands … Read More

9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

Kristen IndiharSeasonal Marketing

9 Marketing Strategies for Black Friday Cyber Monday BFCM

In 2022, global online sales during Cyber Week hit an all-time high of $281 billion. 179.8 million Americans shopped during last year’s Cyber Week, and the average American typically plans to spend $500 during that time. This marks a 4% increase compared to 2021. Ecommerce brands should prepare to match or increase expectations for 2023 with consumers being more accustomed … Read More

Leveraging Shifts in Consumer Spending During the Holiday Season

JJ TysonSeasonal Marketing

Title card for "Leveraging shifts in consumer spending during the holiday season"

Each year, a palpable shift occurs in consumer spending during the holiday season: shoppers become more impulsive. Suddenly, even reserved buyers who may normally require months to make a purchase are driven to convert. In fact, 1 out of every 3 purchases during the holiday season is an impulse buy.  As ecommerce prepares for the busiest online shopping period, let’s … Read More

Three Ways to Increase Revenue in Quarter 4

JJ TysonSeasonal Marketing

Increase revenue in Q4 title card

In any normal year, aiming to increase revenue in Q4 is a given. In addition to the holiday season, which creates as much as 30% of retail sales for the entire year, it’s also a business’s last opportunity to hit KPIs for the year. Of course, this is not a normal year. While staggered re-openings have taken place around the … Read More

Improving Campaigns with Upsellit’s Q1 Webinar

JJ TysonSeasonal Marketing

Title card for "Improving Campaigns with UpSellit's Q1 Webinar"

In this Q1 holiday overview, Upsellit emphasizes the importance of seasonal marketing in the ever-changing ecommerce space. Among the topics covered are:  -Why seasonal marketing is more relevant than ever -How seasonal marketing can be used to enhance your campaigns -Examples of successful seasonal marketing strategies from major brands Why is Seasonal Marketing Important?  Seasonal marketing ensures that your marketing … Read More

Leveraging 2020 Ecommerce Trends to Improve Strategies

JJ TysonSeasonal Marketing

Leveraging 2020 Ecommerce Trends to Improve Strategies

Leveraging ecommerce trends to optimize your site is more vital than ever. As online retail continues to evolve, the ever-changing landscape presents new opportunities, as well as fresh challenges. First the positive: Online retail is poised for monumental growth in the new decade. Forecasters have predicted that annual ecommerce sales will hit $4.5 trillion by the end of 2021, 300% … Read More

Ways to Build a Successful Fall Marketing Strategy

JJ TysonSeasonal Marketing

Title Card for "Way to Build a Successful Fall Marketing Strategy"

Why is a Fall Seasonal Marketing Strategy Important? Seasonal marketing is more important than ever before. A well crafted fall seasonal marketing strategy helps humanize your brand and connects you with customers in a more meaningful way. Seasonality affects everyone’s life, regardless of locale or demographic. It affects the clothes we wear, the food we eat, and how we spend our … Read More

Spring Cleaning Your Outdated Content

JJ TysonSeasonal Marketing

Spring Cleaning Outdated Content

Could your outdated content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More