Driving conversions from affiliate traffic is a challenge many brands face, but the right strategy can turn missed opportunities into measurable growth. As a leading technology partner, Upsellit tackles this challenge by delivering managed conversion optimization solutions tailored toward a brand’s unique goals.
Luxo Living, a home furnishings retailer, sought to refine its affiliate marketing strategy after being unhappy with its previous program. Wanting a more hands-on approach to drive stronger results, the brand partnered with Upsellit and Rakuten Advertising to implement data-driven strategies that optimized performance and increased conversions.
Through this partnership, Luxo Living achieved a +165% increase in sales and a +174% growth in affiliate traffic by identifying, engaging, and converting high-intent shoppers.
Turning Anonymous Visitors into Actionable Leads
Standard affiliate marketing efforts can successfully drive traffic, but without the right tools, brands often lose visibility into who these visitors are—making it difficult to follow up and re-engage them effectively.
To bridge this gap, Luxo Living leveraged Upsellit’s Anonymous Visitor ID to identify and reconnect with shoppers who abandoned the site before making a purchase. Using a combination of Opt-In Consumer Databases, PreCapture Form Monitoring, and Cross-Device Visitor Detection, Anonymous Visitor ID pinpoints and converts previously unknown visitors.
Once identified, shoppers were cross-referenced with Luxo Living’s customer database, ensuring that outreach efforts focused on new, high-intent shoppers rather than existing customers. By transforming anonymous traffic into actionable leads, Luxo Living could now extend its marketing reach beyond traditional affiliate strategies and maximize conversion potential.
Re-Engaging Shoppers with Targeted Email Remarketing
With the insights gained from Anonymous Visitor ID, Luxo Living leveraged Upsellit’s email remarketing strategies to re-engage shoppers who had abandoned the site before completing a purchase.
To maximize impact, a structured email series was implemented. Shoppers received a strategically timed sequence of three emails, designed to remind them of their interest and encourage them to return. The first email was sent shortly after abandonment, followed by additional touchpoints over the next few days, creating a seamless remarketing experience.
Each email featured personalized messaging and dynamic content, ensuring that shoppers saw relevant product recommendations or their previously viewed cart items. Additionally, email send times were aligned with active promotions, ensuring that shoppers only received offers that were still valid.
By delivering the right message at the right time, Luxo Living successfully kept potential customers engaged, increasing the likelihood of conversion and making the most of its affiliate traffic.
Maximizing Conversions with Strategic Promotions
To ensure that shoppers received the most relevant offers, Luxo Living and Upsellit developed a promotional strategy that aligned with seasonal campaigns and ongoing sales initiatives.
Throughout the first year of the partnership, Upsellit launched over 40 unique email campaigns, each designed to match Luxo Living’s promotional calendar. Whether featuring a limited-time seasonal sale or reinforcing a sitewide offer, these campaigns helped keep Luxo Living top-of-mind for shoppers who had previously shown interest.
When no special promotions were running, an evergreen email series was deployed. These emails highlighted an offer for first-time shoppers, providing $50 off orders of $500 or more. To make it easy for shoppers to return and continue shopping, the emails featured personalized content and recommendations tailored to their browsing activity, ensuring a seamless shopping experience.
This strategic approach ensured that shoppers consistently received timely, relevant offers, increasing the likelihood of converting those who previously abandoned.
Proven Results & Scalable Growth
Through its partnership with Rakuten Advertising and Upsellit, Luxo Living transformed its affiliate marketing strategy, turning abandoned visits into conversions and driving measurable revenue growth.
With a scalable foundation in place, Luxo Living now has the tools and strategies to sustain long-term success, ensuring continued engagement and higher conversion rates from its affiliate traffic.
To see a full breakdown of the strategies and results of this partnership, you can download the full Luxo Living x Upsellit x Rakuten case study and discover how data-driven optimization can turn abandoned visits into conversions.
