Every brand on the Internet is looking to garner interest, engage their audience, and make sales. But what if you could skip the “garner interest” step and engage with the people who are already interested in your brand? That’s what ecommerce remarketing strategies do.
Ecommerce remarketing involves promoting a product or service to customers who have already interacted with a company’s digital channel through various means like cookies, tags, and email lists. Essentially, it is a way of promoting directly to people who are already interested in what a company has to offer. That’s why ecommerce remarketing strategies are a crucial element of marketing for online retailers.
Remarketing also presents a second opportunity to convert customers. In this blog post, we will discuss ecommerce remarketing strategies best practices and how businesses can incorporate them into their marketing plans.
What are the Differences Between Remarketing and Retargeting in Ecommerce Strategy?
The primary difference between remarketing and retargeting is that retargeting is mainly focused on paid ads. Retargeting uses shopper data to serve relevant ads on Google and social media. In contrast, remarketing collects customer information and creates targeted emails to land directly in shoppers’ inboxes. Ecommerce remarketing strategies create a more personal connection and allow for specific upselling and messaging.
Why do Ecommerce Businesses Need an Ecommerce Remarketing Strategy?
Ecommerce businesses need a remarketing strategy because it presents a second chance to convert customers who have already shown interest in a product, and it is more personal and organic than retargeting methods. Although it’s beneficial to attract potential customers with social media posts and other online ads, a comprehensive ecommerce strategy should definitely encompass remarketing campaigns.
Best Practices of Ecommerce Remarketing Strategies
Segment Your Audience by Behavior
One of the best practices for ecommerce remarketing is to segment the audience by behavior. Audiences have different behaviors, and it is up to businesses to segment their audiences in a way that makes retargeting easier. Segmentation can help analyze, monitor, predict, and improve campaign performance.
One example of behavioral segmentation is interest-based segmentation. This method segments shoppers based on the level of interest that they have shown. Shoppers with active carts, for example, have shown a higher level of interest than those that are just browsing.
Personalize Your Remarketing Content
Another best practice is to personalize your remarketing content. With the information collected about customers, businesses can get a clear picture of who customers are and why they might want to shop with them. Use this data to create highly-personalized remarketing content.
One example of personalized remarketing content is serving shoppers with product recommendations that are most relevant to their needs. It is essential to make the messaging as personalized as possible.
Craft Clear and Compelling Subject Lines
You can have the most incredible remarketing email in the world, but it won’t matter unless your audience actually opens it. Enter: Subject lines. The key here is to be concise, interesting, and informative at the same time. Brevity is important in order to fit within the limits of a small subject line space. Keeping it interesting will help grab attention. And being informative means ensuring that your subject line is actually relevant to the content of the email.
Don’t Skip the Visuals
Just like websites, ads, and many other forms of marketing content, visuals are important in remarketing emails. Visuals are attention grabbing and keep readers interested. Additionally, visuals can help break up text lines and act as dividers within the email. Utilize your brand’s visual elements to give your remarketing email the best chance at success.
Include a Clear Call-to-Action
It’s important to make sure your email has a clear call-to-action (CTA) that encourages the customer to take the desired next step. So you’ll first want to make sure that you are clear about what the desired action is. Is it returning to the website to complete a purchase? Is it filling out a form? A clear CTA helps the reader understand where they will go next, and therefore increases the likelihood that they will click through.
Last, but certainly not least, is legal compliance. In fact, legal compliance is arguably the most important best practice. You’ll want to ensure your email campaigns comply with relevant laws and regulations. Wider known examples are CAN-SPAM and GDPR. However, there are many other global provisions outside of these. Complying with these rules and staying up to date on their updates will keep your brand protected in your remarketing efforts.
A Significant Benefit to the Bottom Line
Ecommerce remarketing strategies are essential for online retailers. Segmenting the audience by behavior and creating personalized email remarketing content are some of the best practices that businesses can incorporate into their marketing plan to improve conversion rates. Remarketing presents a second chance to convert customers who have already shown interest in a product and can significantly benefit a business’s bottom line.
With UpSellit on your side, email remarketing is easier (and more personalized) than ever. UpSellit’s technology is here to help you optimize your ecommerce remarketing strategies. Check out UpSellit’s Email Remarketing solution to see how it can benefit your online business.