Many brands utilize small incentives to give shoppers an extra push towards conversion. However, the question of how to best optimize incentives is the subject of much debate. Can targeted, value-based messaging be just as effective as a small incentive? Is there such a thing as an incentive that’s simply too small? These are the questions UpSellit had in mind … Read More
Boosting Sales with a Tiered Coupon Strategy
Do larger incentives always lead to more conversions? That’s the question we explore in UpSellit’s new case study, “Golden Opportunities: Increasing Conversions 5% With Tiered Incentives”. As you probably know, incentives are a tried and true way of engaging abandoning shoppers. That being said, settling on an optimized incentive often proves challenging. As with any retailer, you want to find … Read More