As summer emerges, shoppers look for ways to enjoy the season through outdoor activities and festivities. This seasonal shift brings a wave of opportunities for ecommerce stores to cater to shopper’s evolving needs and preferences. Whether it’s gearing up for backyard barbecues, preparing for music festivals, or getting ready for beach vacations, consumers are on the lookout for products that … Read More
Reasons to Include Valentine’s Day in Marketing Strategies
Although it was initially a day of remembrance for a Catholic martyr, Valentine’s Day is now a mostly secular celebration of love. As traditions of gift giving have expanded over the years, so has the holiday’s annual revenue. In fact, conservative estimates by the NRF have forecast $20.7 billion in spending for this year. This is why you should include … Read More
8 Spam Words to Remove From Your Emails
Spam filters have come a long way since the early days of email. Once a relatively spotty service, email security has beefed up considerably over the past few years. While this is generally a good thing, it can spell trouble for legitimate email marketers. Even if you follow best practices, overactive spam filters can send your messages straight into digital … Read More
New Year, New Email Remarketing Strategy!
Happy New Year! It’s officially 2019, and there’s never been a better time to be in ecommerce. Sales across our industry continue to steadily increase, and it looks like another banner year for online retail. With that being said, ecommerce businesses will face bigger competition this year. It’s more important than ever to improve your email remarketing strategy. In “Looking … Read More