The Art of Upselling: How to Get Customers to Buy More

JJ TysonTargeted Tactics

The Art of Upselling

What is an Upsell?  Few sales techniques are as universal and effective as upselling. For the uninitiated, the definition of upselling is offering an upgraded, premium, or improved version of a product or service to increase the value of a purchase.   Upselling exists because customers will often pick the least expensive version of whatever they’re buying. In general, consumers will … Read More

Drake and the Psychology of Free Shipping

UpSellitEcommerce, Targeted Tactics

Psychology Free Shipping

Drake, he’s just like us and loves free shipping. The psychology of free shipping is perfectly depicted in the most accurate meme in the history of ecommerce. And admittedly, it resonated a little too much. The desire for free shipping can be explained by consumer psychology. First, let’s start with the why. Why Is Free Shipping Important? Companies like Amazon … Read More

4 Reasons SMS Marketing is More Popular Than Ever

JJ TysonLead Capture, Remarketing

4 Reasons SMS Marketing is More Popular Than Ever

SMS marketing is more effective than ever. Although marketers have utilized text messages since the 90s, the medium has exploded in popularity recently. SMS marketing grew nearly 200% between 2015 and 2017 and shows no signs of slowing down.  Similarly to Facebook retargeting, SMS messaging leverages real-time personalization to enhance the customer experience. It allows companies to reach a broad … Read More

Engaging Strategies to Heat Up Your Summer Marketing

JJ TysonSeasonal Marketing

Engaging Strategies to Heat up Your Summer Marketing

Summer is here! That means warm temperatures, high spirits, and endless opportunities for summer marketing. As the heat drives customers outside, it creates numerous opportunities for different industries to thrive. Since summer is all about having fun, retailers everywhere can join in and help customers create a summer to remember. As students go on break and vacation planning hits its … Read More

Why Unique Coupon Codes Are Important

JJ TysonTargeted Tactics

Why Unique Coupon Codes Are Important

Running an incentive campaign is complicated. Between selecting the incentive, organizing the promotion, and tracking results, there’s a lot to think about. Not to mention common mistakes to avoid. A simple aspect of these campaigns that many campaigns work with are coupon codes. I’ll assume you have a basic understanding of coupon codes: a keyword or series of characters that … Read More

How to Take Your Emails from Serious to Seriously Engaging

JJ TysonRemarketing

Seriously engaging emails

269 billion emails are sent every single day, with the average user receiving about 88 daily messages. It’s more important than ever to craft engaging emails. If your messages aren’t getting opened, try adding humor in emails. While it’s true that incentives and urgency can work wonders for a email campaign, a powerful marketing tool we often overlook is humor … Read More

How to Use Video in Your On-Site Engagement Strategy

JJ TysonEcommerce

How to Use Video in Your On-Site Engagement Strategy

You’ve A/B tested your copy. Your graphics are top notch. Your calls-to-action are clear and well placed. Now you’re thinking to yourself, “Why should I do on-site video too?” On-site video has experienced a surge in popularity recently years, and for good reason. Research shows it increases customer engagement, trust, and overall sales, making it a fantastic option for ecommerce … Read More

Seasonal Marketing Ideas for Spring Holidays

JJ TysonSeasonal Marketing

Seasonal Marketing Ideas for Spring Holidays

Let’s face it: keeping your marketing 100% relevant can be tough. After all, everybody is different and there’s no way to know the lives of every individual customer. That’s why marketing is effective when it plays on a common experience. Something shared that people, regardless of background, live through together. One of the most powerful and lasting of these experiences … Read More

Spring Cleaning Your Outdated Content

JJ TysonEcommerce

Spring Cleaning Outdated Content

Could your outdated content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More

Feeling Lucky? Using Gamification to get Customers Involved

JJ TysonEcommerce

Use Gamification to Get Customers Involved

The ecommerce world has been abuzz recently with talks about gamification. It seems every guru in the business is proclaiming gamification “the new frontier,” and a “game changer.”  Although gamification is often presented as a new idea, it’s actually a very old (and effective) sales tool. As we’ve mentioned, gamification is a great way to boost conversions without incentives. That … Read More