A great subject line has the power to make or break your open rate. With users receiving upwards of 80 emails per day, businesses need solid subject line strategies to make their emails stand out from the crowd. Even though we’re taught not to judge a book by its cover, users will judge your email by its subject line. So … Read More
New Year, New Email Remarketing Strategy!
Happy New Year! It’s officially 2019, and there’s never been a better time to be in ecommerce. Sales across our industry continue to steadily increase, and it looks like another banner year for online retail. With that being said, ecommerce businesses will face bigger competition this year. It’s more important than ever to improve your email remarketing strategy. In “Looking … Read More
Using Wishlists Beyond the Holidays
Many people think of wishlists as being applicable only on special occasions or holidays. Children make wishlists for Santa Claus. Parents may create a wishlist for a baby shower. Brides and grooms-to-be often “register” at particular stores, in effect, creating a wishlist. Many people don’t realize that wishlist strategies can be an effective ecommerce tool all year long. In ecommerce, … Read More
The 4 Essentials of an Email Remarketing Campaign
Remarketing is the process of reaching out to users that have browsed, purchased, or abandoned and getting them to return and complete a purchase. The idea seems simple enough. However, a great deal of work goes into a successful email remarketing campaign. Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days … Read More