Site Abandonment and How to Decrease it at Every Stage of the Customer Journey

Stephanie JacksonEcommerce, Site Optimization

Site abandonment has always presented a major challenge for online retailers. To convert shoppers, it’s important to keep them onsite and interested.  Between Q4 of 2021 and Q2 of 2022, overall conversion rates decreased .5%, while the average abandonment rate hovered around 70%. To decrease site abandonment, you need to understand the different types to better address shoppers’ needs. In … Read More

4 Strategies That Reduce Mobile Abandonment

JJ TysonEcommerce

4 Strategies to Reduce Mobile Abandonment

The rapid rise of mobile shopping has been nothing short of astounding. Just a decade ago, shopping on a mobile device was relatively new and accounted for very few conversions. As of 2019, mobile shopping accounts for nearly ⅓ of all ecommerce purchases. Giving consumers the ability to shop anytime, anywhere is great for retailers, but it comes with a … Read More