The Rapid Rise of Social Shopping Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. Facebook has 2.4 billion+ active monthly users, and Instagram is growing faster than ever. While organic posts and social media placements can be an effective way to drive traffic, converting … Read More
Social Proof Strategies and their Importance in Ecommerce
Defining Social Proof Social proof has become a hot topic in ecommerce, but what is it, exactly? Social proof is a sales tactic based on what researchers call “Informational Social Influence.” This psychological principle states that when people are unsure of how to act, they tend to imitate the behavior of others. For example, let’s say you’re getting pizza with … Read More