Case Study: Creating Value for Subscription Businesses

JJ TysonEcommerce

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Incentive strategies have been a cornerstone of retail from the very beginning. Offering consumers a deal is a surefire way to increase sales and create customer value. However, optimizing an incentive strategy can be a difficult task. Incentives must be leveraged with care to avoid unnecessarily cutting into profit margins.   Some retailers are hesitant to utilize incentive strategies. However, we … Read More