Leveraging ecommerce trends to optimize your site is more vital than ever. As online retail continues to evolve, the ever-changing landscape presents new opportunities, as well as fresh challenges. First the positive: Online retail is poised for monumental growth in the new decade. Forecasters have predicted that annual ecommerce sales will hit $4.5 trillion by the end of 2021, 300% … Read More
Ways to Build a Successful Fall Marketing Strategy
Why is a Fall Seasonal Marketing Strategy Important? Seasonal marketing is more important than ever before. A well crafted fall seasonal marketing strategy helps humanize your brand and connects you with customers in a more meaningful way. Seasonality affects everyone’s life, regardless of locale or demographic. It affects the clothes we wear, the food we eat, and how we spend our … Read More
Spring Cleaning Your Outdated Content
Could your outdated content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More
Reasons to Include Valentine’s Day in Marketing Strategies
Although it was initially a day of remembrance for a Catholic martyr, Valentine’s day is now a mostly secular celebration of love. As traditions of gift giving have expanded over the years, so has the holiday’s annual revenue. In fact, conservative estimates by the NRF have forecast $20.7 billion in spending for this year. This is why you should include … Read More
Marketing to Your Customer’s New Year Mindset
For many, New Year’s resolutions are an annual tradition. Domestically, almost half of the U.S. population participates in this annual goal setting. As a concept, the phenomenon brings a sense of inspiration and hope. However, this is certainly dampened when you realize how many resolutions are unsuccessful. Though New Year’s resolutioners tend to feel very determined in first weeks of … Read More
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