*Updated October 31, 2019 – Brexit will take effect on January 31, 2020* How Did We Get Here? In June of 2016, the people of Great Britain voted to leave the European Union. “Brexit” as it’s come to be known, is scheduled to take effect on October 31, 2019. While it was initially thought a formal withdrawal agreement would be negotiated, … Read More

Since the implementation of the EU’s General Data Protection Regulation (GDPR), data protection and privacy have been at the epicenter of ecommerce discussions for some time. And as of June 28th, 2018, that discussion is larger and louder than ever.  California Consumer Privacy Act of 2018 On June 28th, 2018, California Governor Jerry Brown signed a bill that successfully passed … Read More

The Rapid Rise of Social Shopping Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. Facebook has 2.4 billion+ active monthly users, and Instagram is growing faster than ever. While organic posts and social media placements can be an effective way to drive traffic, converting … Read More

Mobile shopping has grown rapidly over the past decade. What was once a niche behavior is now a dominant force in ecommerce. Today, mobile shopping accounts for two-thirds of ecommerce sessions. However, more than 85% of mobile shopping carts are abandoned. Mobile abandonment refers to shoppers who leave a mobile site without completing a purchase, often due to friction in … Read More

You’ve A/B tested your copy. Your graphics are top notch. Your calls-to-action are clear and well placed. Now you’re thinking to yourself, “Why should I do on-site video too?” On-site video has experienced a surge in popularity recently years, and for good reason. Research shows it increases customer engagement, trust, and overall sales, making it a fantastic option for ecommerce … Read More

The ecommerce world has been abuzz recently with talks about gamification. It seems every guru in the business is proclaiming gamification “the new frontier,” and a “game changer.”  Although gamification is often presented as a new idea, it’s actually a very old (and effective) sales tool. As we’ve mentioned, gamification is a great way to boost conversions without incentives. That … Read More

Online shopping has literally changed the way people do business. Customers around the world can shop for nearly anything from nearly anywhere. Just as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible in the past. For example, comparison shopping used to require hours of time and driving … Read More

In 2002, ecommerce consumers spent about $42 billion in the United States. For a brand-new industry, that figure seemed huge. Fast forward 16 years, online consumers spent over $500 billion in 2018. Ecommerce trends continue to advance, establishing winners and losers. Sites like Amazon and eBay have thrived, while some smaller businesses suffered disastrous losses. To keep you up to … Read More

It seems impossible to sell without incentives, but we promise you it’s not. There are several incentive strategy alternatives that online retailers can implement without impacting profit per product. Giving customers a discount can be a great way to attract their attention. If you operate on low profit margins, you probably find yourself losing money rather than making it. Today … Read More