3 Ways to Increase Customer Loyalty

JJ TysonWebsite Experience

3 Ways to Increase Customer Loyalty

Businesses can create long-term success when they increase customer loyalty. Why? Because loyalty leads to growth. Arguably, so does customer acquisition. But existing customers are more valuable to your brand. Let’s take a look why and then we’ll explore 3 ways to increase customer loyalty.  What is Customer Loyalty?  Customer loyalty can be defined as a customer’s willingness to make … Read More

Three Ecommerce Trends to Know for 2019

JJ TysonWebsite Experience

Three Ecommerce Trends to Know for 2019

In 2002, ecommerce consumers spent about $42 billion in the United States. For a brand-new industry, that figure seemed huge. Fast forward 16 years, online consumers spent over $500 billion in 2018. Ecommerce trends continue to advance, establishing winners and losers. Sites like Amazon and eBay have thrived, while some smaller businesses suffered disastrous losses. To keep you up to … Read More

On-Entry Strategies and Why They Scare Customers Away

JJ TysonWebsite Experience

On-Entry Strategies and Why They Scare Customers Away

Some people love a good scare. One place no one wants to be scared is your website’s home page. On-entry strategies seem like a great idea. Until they take over an entire screen upon arrival. On-entry strategies almost always require the user to interact with them in some way. Ideally, that would mean that the user’s email is captured. But … Read More

3 Creative Ways to Sell without Incentives

Anthony VillegasWebsite Experience

3 Ways to Sell Without Incentives

It seems impossible to sell without incentives, but we promise you it’s not. There are several incentive strategy alternatives that online retailers can implement without impacting profit per product. Giving customers a discount can be a great way to attract their attention. If you operate on low profit margins, you probably find yourself losing money rather than making it. Today … Read More

Control Groups: An Effective Way to Measure Campaign Success

Anthony VillegasWebsite Experience

What are Control Groups?

In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren’t any factors to test against? Well, that’s where control groups comes into to play. What is a control … Read More