If you’re a B2B marketer, you understand the process of closing a sale takes time. However, it’s still crucial to incorporate conversion rate optimization in your digital marketing strategy to find success. Conversion rate optimization (CRO) moves shoppers to complete a desired action, but the action can be more than getting visitors to add to their shopping cart. B2B brands … Read More

New customer acquisition is a beautiful thing. By leveraging personalized solutions and targeted conversion strategies, beauty brands can shine through the saturated marketplace and turn undecided shoppers into loyal customers. The Challenge of a Highly Saturated Marketplace  The beauty industry is rooted in how a product interacts with the user’s senses. Through a digital experience, shoppers can’t see, feel, or … Read More

Cooped up, fed up, and ready to get out into the world. That’s the mindset of many revenge travelers as they make plans for their long-awaited next adventures. Here’s how the travel industry can make the most of this new phenomenon. What is Revenge Travel? Stifled wanderlust mixed with a cautious optimism about the prospect of traveling has led to … Read More

What is Shopping Cart Abandonment? In ecommerce, the term abandonment refers to when a shopper leaves a webpage without completing the desired action. One of the most prevalent types of abandonment is shopping cart abandonment, which refers to users who add products to the virtual cart but leave before completing their purchase.   High cart abandonment rates have historically presented a … Read More

In a world where shopping for just about anything is literally at our fingertips, it’s more important than ever to follow mobile design best practices. In 2020, mobile devices drove 61% of visits to U.S. websites! This is compared to only 35.7% from desktops and 3.3% from tablets. With stats like that, how could you not prioritize your mobile user … Read More

Despite growing economic concerns at the hands of global pandemic, the online luxury retail market is growing. While traditional conversion strategies work for online retailers, there are specific considerations to be made for luxury retailers. Let’s take a look at what luxury marketing is, how it differs from marketing in traditional retail markets, and ways luxury brands can optimize their … Read More

In the world of e-commerce, the challenge many brands face is how to get the most value out of each shopper who visits their site. We measure this in terms of average order value (AOV), or the average amount each customer spends. If we can increase AOV, we can increase revenue overall, but how can we convince shoppers to buy … Read More

With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it. What is Comparison Shopping? As its name suggests, comparison shopping is what takes place when … Read More

What is Market Segmentation? Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication with an audience. In ecommerce, creating customer segments makes it easier to speak to the needs of your shoppers, leading to greater personalization and increased conversions.  Why is Segmentation Important?  Like any form of communication, effective marketing relies upon building … Read More

The impact of COVID-19 on retail has been sudden and fierce. While portions of ecommerce are experiencing success in the midst of social distancing, others are facing significant unforeseen challenges.  As online retailers try to retain a sense of normalcy during a time that’s anything but, we must ask ourselves, “how can marketing adapt?” How can brands stay relevant during … Read More