Email marketing continues to be the highest ROI channel for B2C brands. In fact, marketers see an average return of $36 for every $1 spent. For ecommerce businesses, this makes email remarketing a no-brainer, but many brands are not fully leveraging its potential.
The good news? You do not need a huge budget or a complex strategy to level up your email marketing. With just a few practical tactics, you can turn browsers into buyers, recover abandoned carts, and nurture leads into loyal customers.
Here are some easy ways to get started.
Focus on the Highest ROI Channel
Email marketing works because it is personal, timely, and measurable. Unlike paid ads or social campaigns, email puts your message directly in front of shoppers who are already interested in your brand.
Even simple actions, like following up on an abandoned cart or sending a reminder about a product a visitor browsed, can make a big difference in conversions.
Two Simple Types of Email Remarketing
Upsellit offers two main ways to remarket via email, both designed to capture attention and drive sales without overwhelming shoppers.
1. Anonymous Visitor ID
Not every shopper is ready to give their email on the first visit. Anonymous Visitor ID technology tracks visitor behavior, like browsing patterns or items added to a cart, and allows you to send timely follow-up emails once they provide their contact information.
Example: A visitor browses winter jackets but leaves without buying. Once they submit an email, they receive a friendly reminder highlighting the jacket they viewed, plus a gentle nudge about free shipping.
2. Lead Capture
Lead Capture helps you grow your email list and turn new subscribers into customers. Once a visitor provides their email through a pop-up, discount offer, or newsletter sign-up, you can send personalized campaigns based on their behavior.
Example: A shopper signs up for your newsletter. A few days later, they get an email showing related products or special promotions tailored to what they have browsed, increasing the chances they will convert.
Tips for Sending Smarter Emails
Even small adjustments can boost the performance of your remarketing emails:
- Timing matters: Send reminders at moments when shoppers are most likely to act, like a few hours after cart abandonment or right before a sale ends.
- Keep it personal: Reference products they viewed or added to their cart. Use their name if you can.
- Be helpful, not pushy: Gentle reminders and relevant recommendations build trust and encourage conversions without overwhelming shoppers.
Putting It Into Practice
By combining Anonymous Visitor ID and Lead Capture strategies, you can reach shoppers at every stage of their journey, from browsing to first purchase to repeat buyer.
Upsellit’s Email Remarketing Experience makes it easy to implement these tactics, helping you recover lost revenue, build relationships, and drive more conversions without adding unnecessary complexity.
The No-Hassle Email Edit
With Upsellit’s Email Remarketing Experience, you can start the year strong by effectively maximizing online purchase potential and getting more value out of every visit. These solutions not only encourage conversions but also create a seamless shopping journey that keeps customers coming back.
Ready to make this your best year yet? Download Upsellit’s Remarketing Experience case study now!
Ready to make this your best year yet? Download Upsellit’s Remarketing Experience case study now!
