The fashion industry is undoubtedly having a major moment. In fact, the industry is anticipated to surpass the $200 billion mark for the first time ever in 2024. For fashion and apparel retailers, this history-making benchmark is a golden opportunity to turn each website visitor into maximized revenue. That’s where Upsellit’s industry expertise comes in.
This blog post is the first in a 3-part series where we focus on how Upsellit works with specific major industries. First up: The fashion industry. Keep an eye out for our part 2, where we dive into our work with furniture and home decor brands.
3 Ways Upsellit Styles Brands for Success
Upsellit dresses up your existing conversion strategy to achieve a variety of revenue-boosting goals such as reducing cart abandonment, increasing new-to-file-leads, and raising average order value. Upsellit provides so many opportunities for success in the fashion and apparel industry, that the hardest part can be knowing where to begin!
So, to simplify your options, we’ve broken down Upsellit’s variety of solutions into 3 main categories:
- The Website Experience: These mix-and-match solutions help fashion and apparel brands to increase average order value, capture leads, engage with shoppers on-site, and reduce abandonment.
- The Remarketing Experience: These solutions are ideal for fashion and apparel marketers seeking to capture leads, identify otherwise-anonymous shoppers, and interact with shoppers via push notification, email and text message.
- The Coupon Experience: For fashion and apparel brands who offer discounts, this collection of solutions helps to prevent coupon cannibalization from 3rd party extensions, optimize discount strategies, and reduce checkout abandonment caused by failed codes.
Here are examples of how each experience can greatly benefit fashion and apparel marketers. You may even find that one or more of these examples feels familiar — as it’s not uncommon for fashion and apparel brands to have similar goals and customer interactions in the modern ecommerce landscape.
The Website Experience
The world of fashion is taking place more and more virtually each year. This means that it is more important than ever for fashion and apparel brands to keep shoppers on-site, and turn more casual browsers into loyal buyers. Upsellit’s website solutions help to maximize the value of every single site visit.
- AI Recommendations: Online shoppers don’t have the comfort of in-store style experts who know what items your brand has to offer. That’s where our AI-driven recommendation engine comes to the rescue. Highly personalized recommendations give your website visitors the online equivalent of a personal stylist to keep shoppers happy while increasing average order value.
- Targeted Tactics: Ever wish you could communicate with your online shoppers the way you could if they were in front of you, in a store IRL? Targeted Tactics are customizable solutions that help you to engage with shoppers in real-time (while they’re on your site) by leveraging shopper data and behaviors. This is the perfect solution whether you want to remind them of a promotion you’re running, bring seasonal markdowns to their attention, let them know they’ve qualified for free shipping, or just about anything else.
- Exit Detect: Abandoned carts and and pre-cart abandonment are ongoing pain points for fashion and apparel retails. Upsellit’s patented Exit Detect technology identifies and engages users that show a 90%+ probability of abandonment by monitoring user behavior. This enables brands to interact with shoppers at the precise moment before they abandon, to have a real shot at changing their minds.
In the example above, Upsellit engaged active cart shoppers on abandonment from the sale category. Using insights from shoppers’ preferences and behavior, as well as crowd-sourced product awareness, Upsellit offered personalized recommendations. Additionally, Upsellit dynamically applied the 20% discount to each product, allowing shoppers to see the discounted prices in real-time.
The Remarketing Experience
Remarketing is how brands identify visitors and communicate with them after they have left the site. Since the fashion industry often has a long consideration phase, it’s extremely important to be able to identify anonymous visitors and have an off-site method of communication ready to go. Upsellit has the tools and expertise to identify visitors, create high-quality marketing lists, and successfully communicate with customers off-site.
- Lead Capture: Fashion purchases can be a big decision with many factors involved. Shoppers may need to check on a variety of things before they decide on a purchase. For example, they may need to take their measurements (where’s that sewing tape again?) or check if they have shoes to go with an outfit. All of these things can lead to website abandonment. But the reality is that these shoppers are interested, they just need some more time. Lead Capture will secure their information before they leave the site, so that you can continue the conversation later. What happens after you’ve captured that info? Upsellit is trusted by tons of fashion and apparel retailers to build their email lists and send dynamic, captivating emails that get open, read, and clicked. These emails are extremely customizable and give you a direct line of communication with shoppers who have already shown interest in the styles you have to offer.
In any industry, its not uncommon for products to go out of stock. In the example below, Upsellit engaged a visitor who had chosen an out-of-stock size, providing an ideal opportunity to capture their interest and maintain communication through email.
- Anonymous Visitor ID: If shoppers leave your site without providing their information, this means you’ve lost your chance to communicate with them. However, Upsellit has combated that issue with Anonymous Visitor ID. This solution enables you to identify unknown visitors. It works alongside your current email marketing programs without any overlap and knows the difference between your recognized shoppers and your unknown visitors.
- Email Marketing: Fashion is a competitive landscape, and keeping your brand top-of-mind is key. Thankfully, Email Marketing can do so much more than just bring back an abandoned customer. Whatever message you want to communicate with your email list, Upsellit has you covered. Turn out-of-stock inventory into a remarketing opportunity with Availability Alerts, cater to price-sensitive shoppers by allowing them to opt-in to real-time price drop alerts for specific products, and so much more.
- Text Messaging: Our phones are basically glued to our palms these days. So texting your customers is an excellent way to grab their attention. Upsellit is able to personalize text messages for the customers of fashion and apparel brands based on their preferences, behaviors, and demographics. We can even text product recommendations based on customers’ browsing history.
The Coupon Experience
If you’re offering discounts in the fashion and apparel industry, it’s important to have complete control over your coupon system so that you can truly manage your shoppers’ online coupon usage. Imagine having the opportunity to prevent unwanted 3rd parties from auto-applying unnecessary discounts, provide shoppers who use an invalid code with an alternative, valid code, and receive alerts and detailed insights on what’s working, what’s not, and what to try next. That’s where Upsellit’s Coupon Experience Platform comes into play.
- Coupon Analytics: Everyone is looking for a discount these days. But unlike in-store shopping, when shoppers check out online, you can’t be there at the checkout counter to monitor coupon usage. Coupon Analytics gives you a 360° view of coupon code usage, detailing potential issues and highlighting successes. This way, you can identify failed codes that need to be updated, coupon codes that are being misused, and codes that hurt conversion rates.
- Ad Extension Blocker: Did you know that as much as 8% of your website visitors are being distracted by browser extensions that give away unnecessary discounts, misattribute sales, and encourage comparison shopping? There’s already enough competition in the fashion and apparel industry, so Upsellit’s Ad Extension Blocker helps you reduce distractions caused by specific browser extensions to provide a seamless site experience.
- Coupon Corrector: Even when the discount codes are coming from you and not from 3rd parties, there can still be issues. Codes fail for all kinds of reasons, whether they are not copied correctly, have expired, or do not apply to the items in the shopper’s cart. Coupon Corrector allows you to replace failed codes with pre-approved alternatives and reduce checkout abandonment.
In the example above, shoppers who came from a specific traffic source and used an invalid one-time use coupon code were offered 10% off instead. While the replacement code is modest, it saves the conversion and reduces shopper frustration and the desire to search for coupons.
The Keys to Success for Fashion & Apparel Brands
In this ever-growing industry, it’s crucial to continuously personalize and optimize your online
store. Upsellit’s suite of conversion optimization solutions can be strategically and uniquely styled to fit the goals of your brand, as well as the needs of each individual shopper. So while the industry is making its way to that $200 billion mark, you’ll be maximizing revenue every step of the way.
This blog post is a part of an industry-based series where we focus on how Upsellit works with major industries. Keep an eye out for our next blog where we dive into our work with furniture and home decor brands.
Fashion Success for Real Brands
In this case study, four fashion brands put Upsellit’s solutions to the test with four entirely different approaches to optimization in the fashion industry. You’ll see how Upsellit’s solutions can be strategically and uniquely styled to reduce cart abandonment, increase new-to-file leads, and boost average order value. Download it now for FREE.
