The Rapid Rise of Social Shopping Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. Facebook has 2.4 billion+ active monthly users, and Instagram is growing faster than ever. While organic posts and social media placements can be an effective way to drive traffic, converting … Read More
Using Behavior Based Marketing in Your Campaigns
Imagine this – you’re shopping on your favorite site, you add an item to your cart – but you get distracted and leave. Minutes later, you receive an email reminding you to complete your purchase. This is a classic example of Behavior Based Marketing. This kind of marketing is highly effective when engaging customers – and it’s taking ecommerce by … Read More
4 Reasons SMS Marketing is More Popular Than Ever
SMS marketing is more effective than ever. Although marketers have utilized text messages since the 90s, the medium has exploded in popularity recently. SMS marketing grew nearly 200% between 2015 and 2017 and shows no signs of slowing down. Similarly to Facebook retargeting, SMS messaging leverages real-time personalization to enhance the customer experience. It allows companies to reach a broad … Read More
Integrating SMS Marketing with On-Site Engagement
Although it’s been in use for over a decade, SMS marketing has become increasingly popular in the last few years. As we discussed in “3 Ecommerce Trends to Know for 2019,” mobile marketing is more important than ever. Cell phones are essentially ubiquitous, and text messages have become an increasingly viable channel for reaching consumers. SMS marketing offers a number … Read More
Spring Cleaning Your Outdated Content
Could your outdated content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More
The 5 Types of Online Shoppers You Need to Understand
Online shopping has literally changed the way people do business. Customers around the world can shop for nearly anything from nearly anywhere. Just as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible in the past. For example, comparison shopping used to require hours of time and driving … Read More
Three Ecommerce Trends to Know for 2019
In 2002, ecommerce consumers spent about $42 billion in the United States. For a brand-new industry, that figure seemed huge. Fast forward 16 years, online consumers spent over $500 billion in 2018. Ecommerce trends continue to advance, establishing winners and losers. Sites like Amazon and eBay have thrived, while some smaller businesses suffered disastrous losses. To keep you up to … Read More
Using Wishlists Beyond the Holidays
Many people think of wishlists as being applicable only on special occasions or holidays. Children make wishlists for Santa Claus. Parents may create a wishlist for a baby shower. Brides and grooms-to-be often “register” at particular stores, in effect, creating a wishlist. Many people don’t realize that wishlist strategies can be an effective ecommerce tool all year long. In ecommerce, … Read More