In today’s world of smartphones, businesses trying to reach mobile users face challenges like limited screen space and short attention spans. A successful mobile campaign needs short, personalized messages. However, it’s not just about making content fit smaller screens; it’s about creating impactful content that inspires quick action. What works for desktop users might be too detailed for quick-scrolling mobile … Read More
How Upsellit’s Patented Mobile Exit Detect Recovers Online Revenue
Each time a user leaves your website, you lose an opportunity. But what if you could detect when they’re about to leave? Imagine all the ways that you could leverage those crucial last few seconds before they abandon. That’s where Upsellit’s patented Mobile Exit Detect comes in. With 59% of global website traffic coming from mobile devices, it’s essential to … Read More
5 Design Best Practices for Mobile-Friendly Conversion Strategies
In a world where shopping for just about anything is literally at our fingertips, it’s more important than ever to follow mobile design best practices. In 2020, mobile devices drove 61% of visits to U.S. websites! This is compared to only 35.7% from desktops and 3.3% from tablets. With stats like that, how could you not prioritize your mobile user … Read More
4 Strategies That Reduce Mobile Abandonment
The rapid rise of mobile shopping has been nothing short of astounding. Just a decade ago, shopping on a mobile device was relatively new and accounted for very few conversions. Mobile shopping accounts for two-thirds of ecommerce sessions. Giving consumers the ability to shop anytime, anywhere is great for retailers, but it comes with a caveat: mobile abandonment is extremely … Read More
Optimizing Your Messaging Strategy with Email and SMS
Building a messaging strategy that combines both email and SMS can be a powerful way to connect with shoppers and drive conversion, as each channel provides distinct advantages. Email allows space for more personalization and visuals, while SMS marketing delivers quick, attention-grabbing updates directly to shoppers’ phones. When used together, email and SMS can create a seamless communication experience that … Read More
Turning Interest into Action: The Psychology Behind Price Drop Alerts
Price drop alerts tap directly into the psychology of excitement and reward, creating a dopamine-driven rush that makes shoppers eager to act. Imagine receiving that long-awaited email letting you know the running shoes you’ve been eyeing are finally at a discounted price. This is the exact moment these alerts are designed to spark. These alerts are more than just a … Read More
Maximizing Conversions from Existing Traffic: How to Lower Customer Acquisition Costs
Rising Customer Acquisition Costs for Ecommerce Retailers Customer acquisition costs (CAC) are on the rise, making it more challenging for ecommerce retailers to maintain profitability. CAC refers to the total expense that is involved in acquiring a new customer, which can include ad spend, marketing efforts, and sales strategies. With rising advertising expenses, increased competition, and the decline of third-party … Read More
Targeting the Last Minute Shopper
As the holiday season approaches, there’s one shopper every ecommerce retailer must prepare for: the last-minute shopper. These customers wait until the eleventh hour to complete their purchases, often driven by urgent needs and forgotten gifts. With the right holiday marketing strategies and urgency messaging, retailers can effectively target this audience and turn their procrastination into conversions. Here are key strategies … Read More
9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)
The 2023 holiday shopping season set a new record for ecommerce, with sales surging 4.9% year-over-year to reach $222.1 billion. Ecommerce brands should prepare to match or increase expectations for 2024 with consumers being more accustomed to shopping online more than ever before. Take a look at our top Black Friday Cyber Monday strategies so you can boost conversions to … Read More
Turning Clicks into Profit with Conversion Rate Optimization
If you’re investing time in crafting attention-grabbing emails, securing ad space, and launching social media campaigns, yet struggling to translate that attention into sales, you’re not alone. Many retailers face this common challenge. To overcome it, you must pinpoint the barriers preventing those clicks from converting into revenue. Every click in ecommerce represents a potential sale, marking the first step … Read More