The Importance of a Sender Name Sender names contribute greatly to the most influential metric in email marketing – open rates. Aside from the actual delivery of your message, the sender name and subject line have the biggest impact on open rates. And when open rates increase, your conversion rate will likely follow. Sender names are the first thing a … Read More
5 Subject Line Strategies That Will Increase Your Open Rates
A great subject line has the power to make or break your open rate. With users receiving upwards of 80 emails per day, businesses need solid subject line strategies to make their emails stand out from the crowd. Even though we’re taught not to judge a book by its cover, users will judge your email by its subject line. So … Read More