Upsellit proudly won Silver for Best Travel & Lifestyle Performance Campaign at the 2025 Global Performance Marketing Awards! We are honored to be recognized for our dedication to driving impactful results for our clients through innovative, data-driven strategies.
About the Global Performance Marketing Awards
The Global Performance Marketing Awards celebrate creativity, innovation, and excellence in performance marketing worldwide. The awards recognize the brands, agencies, publishers, and technology providers that deliver exceptional results through data-driven strategies and meaningful partnerships.
For the category of Best Travel & Lifestyle Performance Campaign, the judges sought to reward standout initiatives in the travel, hospitality, and lifestyle sectors that overcame market or seasonal challenges to drive impressive engagement, bookings, and revenue growth through innovative execution.
Spotlight on Upsellit’s “Best Travel & Lifestyle Performance Campaign” Win
Upsellit earned Silver for Best Travel & Lifestyle Performance Campaign for a collaboration with a national, full-service parking and mobility services company to enhance the customer journey and drive measurable growth across five of its brands.
With each brand facing unique challenges, Upsellit developed a personalized performance marketing framework that could adapt across the portfolio while maintaining each brand’s identity and goals. To achieve the client’s objectives, the campaigns focused on lead generation, cart abandonment recovery, and conversion optimization.
To re-engage abandoning shoppers, Upsellit implemented personalized on-site engagements that presented hesitant shoppers with timely offers to incentivize them to complete their bookings. Countdown timers and dynamic, real-time parking availability were incorporated into the on-site engagements to amplify urgency.
Focused on continuous optimization, A/B testing played a key role in the partnership. Upsellit tested whether location-specific imagery, such as parking lots or shuttles tied to each brand’s city, drove higher engagement, and explored how requiring email submissions to unlock discounts impacted conversion rates.
Together, these initiatives created seamless, conversion-focused experiences that delivered consistent, measurable growth across all five brands.
Award-Winning Technologies
Upsellit deployed a combination of its solutions and technologies to identify, engage, and convert shoppers while reducing friction across the funnel.
Targeted Tactics delivered personalized on-site engagements that guided hesitant shoppers toward completing their bookings. To ensure engagements only targeted at-risk visitors unlikely to convert, Exit Detect and Behavioral Parsing were used to analyze hundreds of behavioral signals, such as traffic source, session depth, and click patterns. These insights powered real-time, personalized experiences that made campaigns more relevant, timely, and effective.
To re-engage abandoning shoppers at key moments, Upsellit implemented Lead Capture campaigns to collect contact information before exit. Email Remarketing extended those efforts post-abandonment, with personalized messaging that featured Cart Rebuilder technology to restore abandoned bookings with a unique link to resume the checkout from any device.
To expand remarketing reach, Upsellit used Anonymous Visitor ID and PreCapture Form Monitoring to proactively collect email addresses as shoppers entered their details into forms, even if they didn’t complete submission. This ensured no opportunity for recovery was lost and allowed the client to reconnect with valuable prospects.
Together, these solutions worked together to deliver personalized, data-informed experiences that deepened engagement and enhanced the customer journey.
Award-Winning Results
Through this highly personalized approach, Upsellit surpassed performance goals across all five brands, delivering an average 16.53% increase in customer acquisition, an average 18.39% increase in conversions, and an average 23.06% overall revenue lift.
These results demonstrate how Upsellit’s personalized, data-driven strategies helped each brand convert more shoppers into completed bookings. By tailoring campaigns to each audience and continuously optimizing performance, Upsellit created seamless experiences that turned intent into action.
This recognition reflects Upsellit’s commitment to driving exceptional performance and delivering continuous growth for our clients.
Partnering with Upsellit
Upsellit specializes in creating tailored conversion optimization strategies designed to drive measurable results at every stage of the shopper journey. Our fully-managed solutions help brands fill the gaps that matter most in the path to purchase, from recovering lost sales to capturing new leads and increasing average order value.
Behind every campaign is Upsellit’s in-house team of strategists, developers, designers, and copywriters who bring data-driven insights and creative execution together to deliver performance that scales. Whether collaborating directly with brands or through affiliate partnerships, Upsellit offers a high-impact, low-risk approach to conversion growth, without upfront fees, implementation costs, or long-term commitments.
We’re proud to be recognized at the 2025 Global Performance Marketing Awards for our continued innovation and results-driven partnerships.
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