If you ask 100 marketers “What’s the most effective email send time?” –  you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself.  In the past, dozens of studies have tried to nail down the “golden hour” for optimizing opens and click-throughs. However, results from studies have … Read More

Effectively capturing new-to-file leads is one of the most important aspects of growing an ecommerce business. While incentive strategies are frequently used to expand your email list, there are many effective ways to capture leads without offering an incentive. Why is Lead Capture so Important?  Globally, the overall ecommerce conversion rate is less than 3%, meaning almost 97% of website … Read More

Are you looking to reduce email unsubscribe rates? We’ve got you covered! Let’s keep it real – email unsubscribes are bound to happen every so often. It’s just a part of email marketing. Hey, it may even be a good thing to lose subscribers that aren’t engaging with your brand! It’s not you, it’s them. But if we’re being honest, … Read More

Online marketplaces are increasingly competitive and retailers tend to focus on immediate conversions. Since converting a returning customer is 5-10x more cost effective than converting a new one, customer retention is arguably even more important than new customer acquisition. Initial conversions aren’t the end, they’re just the beginning. Cue lifecycle campaigns! What are Lifecycle Campaigns? Lifecycle campaigns build on relationships … Read More

A strong SMS marketing strategy is more important than ever before. Marketers love SMS because it offers fast response times and high open rates. Likewise, consumer attitudes have shifted towards SMS marketing, with 66% of people worldwide using text messaging to engage with companies. Of course, while SMS marketing shares some attributes with email marketing, there are many differences. SMS … Read More

Personalization is one of the most important aspects of an effective email remarketing campaign. Personalized subject lines, body content, and calls to action are proven to increase open and click through rates. But what makes personalization so powerful?  Why is Email Personalization Important? It Builds a Relationship Marketing emails have a reputation for seeming dull and generic. Personalized messaging enhances … Read More

Building brand awareness is a key facet of expanding any ecommerce business. Brand awareness is intricately linked with brand identity – the general perception of your brand in the eyes of consumers at large.  In a world where new ecommerce sites crop up every day, brand awareness allows you to separate yourself from the pack and generate more conversions. But … Read More

In ecommerce, we know that people abandon for a variety of reasons. Some consumers become distracted, some are chronic window shoppers, and some just don’t want to pay for shipping. However, one of the most common reasons for abandonment is perhaps the simplest: price sensitivity.  Price sensitivity is friction to conversion that results from concerns about a product’s price. While … Read More