A strong SMS marketing strategy is more important than ever before. Marketers love SMS because it offers fast response times and high open rates. Likewise, consumer attitudes have shifted towards SMS marketing, with 66% of people worldwide using text messaging to engage with companies. Of course, while SMS marketing shares some attributes with email marketing, there are many differences. SMS … Read More
Email Personalization Strategies to Boost Online Sales
Personalization is one of the most important aspects of an effective email remarketing campaign. Personalized subject lines, body content, and calls to action are proven to increase open and click through rates. But what makes personalization so powerful? Why is Email Personalization Important? It Builds a Relationship Marketing emails have a reputation for seeming dull and generic. Personalized messaging enhances … Read More
How to Increase Brand Awareness in a Competitive Landscape
Building brand awareness is a key facet of expanding any ecommerce business. Brand awareness is intricately linked with brand identity – the general perception of your brand in the eyes of consumers at large. In a world where new ecommerce sites crop up every day, brand awareness allows you to separate yourself from the pack and generate more conversions. But … Read More
5 Sender Name Ideas to Increase Email Open Rates
The Importance of a Sender Name Sender names contribute greatly to the most influential metric in email marketing – open rates. Aside from the actual delivery of your message, the sender name and subject line have the biggest impact on open rates. And when open rates increase, your conversion rate will likely follow. Sender names are the first thing a … Read More
How to Combat Price Sensitivity Using Price Drop Alerts
In ecommerce, we know that people abandon for a variety of reasons. Some consumers become distracted, some are chronic window shoppers, and some just don’t want to pay for shipping. However, one of the most common reasons for abandonment is perhaps the simplest: price sensitivity. Price sensitivity is friction to conversion that results from concerns about a product’s price. While … Read More
5 Subject Line Strategies That Will Increase Your Open Rates
A great subject line has the power to make or break your open rate. With users receiving upwards of 80 emails per day, businesses need solid subject line strategies to make their emails stand out from the crowd. Even though we’re taught not to judge a book by its cover, users will judge your email by its subject line. So … Read More
4 Reasons SMS Marketing is More Popular Than Ever
SMS marketing is more effective than ever. Although marketers have utilized text messages since the 90s, the medium has exploded in popularity recently. SMS marketing grew nearly 200% between 2015 and 2017 and shows no signs of slowing down. Similarly to Facebook retargeting, SMS messaging leverages real-time personalization to enhance the customer experience. It allows companies to reach a broad … Read More
Integrating SMS Marketing with On-Site Engagement
Although it’s been in use for over a decade, SMS marketing has become increasingly popular in the last few years. As we discussed in “3 Ecommerce Trends to Know for 2019,” mobile marketing is more important than ever. Cell phones are essentially ubiquitous, and text messages have become an increasingly viable channel for reaching consumers. SMS marketing offers a number … Read More
How to Take Your Emails from Serious to Seriously Engaging Part 2
Well-utilized humor can enhance your marketing materials and increase engagement. But how do you use humor? We’ll take a deep dive into the specifics of using humor – and how to avoid common mistakes. First thing’s first. Humor is never a magic bullet. While it has the power to enhance your campaigns, it’s important to align it with your brand … Read More
How to Take Your Emails from Serious to Seriously Engaging
269 billion emails are sent every single day, with the average user receiving about 88 daily messages. It’s more important than ever to craft engaging emails. If your messages aren’t getting opened, try adding humor in emails. While it’s true that incentives and urgency can work wonders for a email campaign, a powerful marketing tool we often overlook is humor … Read More