Effective lead capture is the backbone of effective email remarketing. Without a well developed email list, it doesn’t matter how good your messaging is, you won’t be reaching people. That being said, the average person receives around 88 emails a day – and most folks aren’t clamoring to increase that number. Fortunately, there are several tried and true methods for … Read More
8 Spam Words to Remove From Your Emails
Spam filters have come a long way since the early days of email. Once a relatively spotty service, email security has beefed up considerably over the past few years. While this is generally a good thing, it can spell trouble for legitimate email marketers. Even if you follow best practices, overactive spam filters can send your messages straight into digital … Read More
New Year, New Email Remarketing Strategy!
Happy New Year! It’s officially 2019, and there’s never been a better time to be in ecommerce. Sales across our industry continue to steadily increase, and it looks like another banner year for online retail. With that being said, ecommerce businesses will face bigger competition this year. It’s more important than ever to improve your email remarketing strategy. In “Looking … Read More
Looking Back at Your Annual Metrics
After the hectic red and green blur of the retail holiday season, the end of Q4 is often a huge relief. However, the new year inevitably brings new challenges. With the holiday rush now coming to a close, the time comes to evaluate your annual metrics. In this blog, we’ll highlight several of the key measurements to pay attention to … Read More
Optimizing the Frequency of Remarketing Emails
Back in the day, email remarketing campaigns were known by a much more aggressive name: email blasts. Such campaigns suffered from poor public perception and high unsubscribe rates. Think about it – would you really want to have your email blasted? The nature and frequency of these remarketing emails were much different. Today’s email remarketing campaigns are generally thought of … Read More
The 4 Essentials of an Email Remarketing Campaign
Remarketing is the process of reaching out to users that have browsed, purchased, or abandoned and getting them to return and complete a purchase. The idea seems simple enough. However, a great deal of work goes into a successful email remarketing campaign. Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days … Read More