Although it was initially a day of remembrance for a Catholic martyr, Valentine’s day is now a mostly secular celebration of love. As traditions of gift giving have expanded over the years, so has the holiday’s annual revenue. In fact, conservative estimates by the NRF have forecast $20.7 billion in spending for this year. This is why you should include … Read More
Marketing to Your Customer’s New Year Mindset
For many, New Year’s resolutions are an annual tradition. Domestically, almost half of the U.S. population participates in this annual goal setting. As a concept, the phenomenon brings a sense of inspiration and hope. However, this is certainly dampened when you realize how many resolutions are unsuccessful. Though New Year’s resolutioners tend to feel very determined in first weeks of … Read More
Targeting the Last Minute Shopper
Shopping for gifts can be a difficult process, especially when you’re a last minute shopper. Shoppers can often feel a sense of hopelessness as they hurriedly search for suitable gifts. Plus, seeing more proactive friends and family finished with their holiday shopping can make them feel like a failure. If you’re a last minute shopper – take heart – you’re … Read More
Using Wishlists Beyond the Holidays
Many people think of wishlists as being applicable only on special occasions or holidays. Children make wishlists for Santa Claus. Parents may create a wishlist for a baby shower. Brides and grooms-to-be often “register” at particular stores, in effect, creating a wishlist. Many people don’t realize that wishlist strategies can be an effective ecommerce tool all year long. In ecommerce, … Read More
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