What happens when you put two ecommerce strategies head-to-head: one built on simplicity, the other powered by real-time personalization?
We set out to find out.
Our newest case study, The Ultimate CRO Showdown, pits static creative against dynamic content in five real-world A/B tests across industries from fashion to kitchenware to professional services. Each test compared performance using the same audience segmentation and business logic, isolating just one key difference: static versus dynamic content.
Inside the Case Study
Forget opinions. This is where data takes the spotlight. Each “round” of the showdown focuses on a specific CRO element, measuring the impact of personalized experiences:
- Cart Contents: Does showing items in a shopper’s cart increase urgency?
- Cart Savings: Are specific dollar savings more effective than a flat percentage?
- Product Discounts: What’s the impact of showing original vs. discounted prices?
- Social Proof: Do real-time views and purchases drive more conversions?
- Targeted Messaging: Is general messaging enough for high-consideration purchases?
What You’ll Learn
- How static and dynamic messaging perform across different verticals
- Why personalized data can supercharge conversions
- Fresh engagement tactics you can apply at every stage of the funnel
Whether you’re optimizing product pages or refining your abandonment strategy, the insights in this report can reshape your approach to ecommerce engagement.
Want the Full Breakdown?
Download Upsellit’s Static vs. Dynamic case study to see side-by-side visuals, A/B testing metrics, and real-world applications of both approaches. We’re not spoiling the winner here, but let’s just say one strategy had a knockout performance with an average revenue lift of 381% across all tests.
Grab your copy now to see which creative strategy took the title.
