Rising Customer Acquisition Costs for Ecommerce Retailers Customer acquisition costs (CAC) are on the rise, making it more challenging for ecommerce retailers to maintain profitability. CAC refers to the total expense that is involved in acquiring a new customer, which can include ad spend, marketing efforts, and sales strategies. With rising advertising expenses, increased competition, and the decline of third-party … Read More
Exploring Upsellit’s Coupon Experience Solution
To start, let’s introduce the force behind the Coupon Experience solution, Upsellit. As a leading conversion optimization partner, Upsellit crafts personalized solutions that maximize conversions, reduce abandonment, and enhance user experience. Backed by behavioral data and award-winning technology, Upsellit’s solutions are tailored to align with client’s goals and key performance indicators. To tackle the problem of coupon code scraping and … Read More
How Correcting Failed Codes Reduces Checkout Abandonment
Coupon incentives are a tried-and-true strategy for ecommerce stores looking to motivate shoppers toward checkout and increase conversions. However, what happens when this strategy backfires and pushes shoppers away? When coupon codes fail, it frustrates shoppers and leads to abandoned carts. Enter UpSellit’s Coupon Corrector, a groundbreaking solution designed to not only salvage those potentially lost sales but also prevent … Read More
Managing Browser Extensions to Protect Your Ecommerce Site
Retailers understand the importance of controlling their website experience, but there’s one common disrupter that remains unaddressed – unwanted third-party browser extensions. These extensions disrupt the user experience by providing unnecessary discounts, reviews, ads, or comparison shopping features that negatively impact your conversions and revenue. Luckily, there’s a solution to this common disruptor – UpSellit’s Ad Extension Blocker. Read on … Read More
How Upsellit’s Coupon Experience Platform Recovers Online Revenue
Let’s take a look at two common ecommerce scenarios: These two scenarios happen all the time. And even while the same invalid code is causing multiple shoppers to abandon your website, you likely won’t even realize until you run a report — long after you’ve lost those sales. So, what if you could manage your shoppers’ online coupon usage? Imagine … Read More
Best Ecommerce Discount Strategies to Know & Use
Ecommerce discount strategies are pretty much non-negotiable. In today’s advanced online marketplace, it’s not enough to simply offer discounts. In order for your brand to thrive online, you need to have an intentional plan for how, when, why, and to whom discounts are being offered. What is an Ecommerce Discount Strategy? An ecommerce discount strategy is a plan put in … Read More
Boosting Sales with a Tiered Coupon Strategy
Do larger incentives always lead to more conversions? That’s the question we explore in UpSellit’s new case study, “Golden Opportunities: Increasing Conversions 5% With Tiered Incentives”. As you probably know, incentives are a tried and true way of engaging abandoning shoppers. That being said, settling on an optimized incentive often proves challenging. As with any retailer, you want to find … Read More
Why Unique Coupon Codes Are Important
Running an incentive campaign is complicated. Between selecting the incentive, organizing the promotion, and tracking results, there’s a lot to think about. Not to mention common mistakes to avoid. A simple aspect of these campaigns that many campaigns work with are coupon codes. I’ll assume you have a basic understanding of coupon codes: a keyword or series of characters that … Read More
The Most Common Coupon Strategy Mistakes (And How to Avoid Them)
Coupon strategies can seem like a magic bullet when it comes to boosting sales, except when common coupon strategy mistakes are made. Without careful planning, discounts can ultimately hurt more than help. To help you avoid such issues, we’ve highlighted the three most common coupon strategy mistakes retailers make when implementing an incentive strategy. One-Size-Fits-All Discounts When creating an incentive, … Read More
The Secrets of a Successful Coupon Strategy
Implementing a successful coupon code strategy is a smart, simple way to keep your customers buying and your business thriving. With 24/7 access to any product, anytime, anywhere, it’s easy for your business to get overlooked. A coupon code strategy could be the fix. As long as it’s well thought out and put into action properly. Why coupon codes? While … Read More