Some people love a good scare. One place no one wants to be scared is your website’s home page. On-entry strategies seem like a great idea. Until they take over an entire screen upon arrival. On-entry strategies almost always require the user to interact with them in some way. Ideally, that would mean that the user’s email is captured. But … Read More
3 Creative Ways to Sell without Incentives
It seems impossible to sell without incentives, but we promise you it’s not. There are several incentive strategy alternatives that online retailers can implement without impacting profit per product. Giving customers a discount can be a great way to attract their attention. If you operate on low profit margins, you probably find yourself losing money rather than making it. Today … Read More
Control Groups: An Effective Way to Measure Campaign Success
In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren’t any factors to test against? Well, that’s where control groups comes into to play. What is a control … Read More