It can be frustrating when a customer makes it all the way to the final stages of the shopper journey, only to abandon their cart. Luckily, with the right abandonment email strategy, you can win shoppers back and recover those otherwise lost sales. What is an Abandoned Cart Email? Let’s start with the basics. An abandoned cart email is exactly … Read More
Understanding Bounce Rates and How to Improve Yours
What makes understanding bounce rates so important? Well, you know what they say about first impressions. You never get a second chance to make a great one. So, let’s talk about the visitors who enter your site, only to leave without any further engagement. We’ll break down what “bounce rate” is and how to improve yours. If you want to … Read More
7 Simple Strategies to Reduce Shopping Cart Abandonment
What is Shopping Cart Abandonment? In ecommerce, the term abandonment refers to when a shopper leaves a webpage without completing the desired action. One of the most prevalent types of abandonment is shopping cart abandonment, which refers to users who add products to the virtual cart but leave before completing their purchase. High cart abandonment rates have historically presented a … Read More
7 On-Site Optimizations that Maximize Affiliate Traffic Performance
Affiliate programs are an integral part of success for many top performers in ecommerce. Every day, new partners join affiliate networks to increase traffic volume and promote their brand. However, in order to improve affiliate program performance, it’s important to focus on converting your traffic once they make it to your website. Improve Affiliate Program Performance with On-Site Optimizations While … Read More
Reducing Unsubscribe Rates like an Email Marketing Expert
Are you looking to reduce email unsubscribe rates? We’ve got you covered! Let’s keep it real – email unsubscribes are bound to happen every so often. It’s just a part of email marketing. Hey, it may even be a good thing to lose subscribers that aren’t engaging with your brand! It’s not you, it’s them. But if we’re being honest, … Read More
How to Create a High Converting Ecommerce Customer Journey
In general, people are pretty intuitive. Shoppers can tell whether a brand has made an effort to understand and cater to their needs. Creating an accessible and enjoyable ecommerce customer journey goes a long way to boost customer loyalty and, in turn, your conversion rate. Let’s first take a look at what an ecommerce customer journey is and why it’s … Read More
7 Strategies to Convert Comparison Shopping Consumers
With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it. What is Comparison Shopping? As its name suggests, comparison shopping is what takes place when … Read More
4 Types of Market Segmentation to Enhance Campaign Performance
What is Market Segmentation? Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication with an audience. In ecommerce, creating customer segments makes it easier to speak to the needs of your shoppers, leading to greater personalization and increased conversions. Why is Segmentation Important? Like any form of communication, effective marketing relies upon building … Read More
How to Nurture and Engage Shoppers with SMS Marketing
A strong SMS marketing strategy is more important than ever before. Marketers love SMS because it offers fast response times and high open rates. Likewise, consumer attitudes have shifted towards SMS marketing, with 66% of people worldwide using text messaging to engage with companies. Of course, while SMS marketing shares some attributes with email marketing, there are many differences. SMS … Read More
How to Increase Brand Awareness in a Competitive Landscape
Building brand awareness is a key facet of expanding any ecommerce business. Brand awareness is intricately linked with brand identity – the general perception of your brand in the eyes of consumers at large. In a world where new ecommerce sites crop up every day, brand awareness allows you to separate yourself from the pack and generate more conversions. But … Read More