Do larger incentives always lead to more conversions? That’s the question we explore in UpSellit’s new case study, “Golden Opportunities: Increasing Conversions 5% With Tiered Incentives”. As you probably know, incentives are a tried and true way of engaging abandoning shoppers. That being said, settling on an optimized incentive often proves challenging. As with any retailer, you want to find … Read More
Ways to Build a Successful Fall Marketing Strategy
Why is a Fall Seasonal Marketing Strategy Important? Seasonal marketing is more important than ever before. A well crafted fall seasonal marketing strategy helps humanize your brand and connects you with customers in a more meaningful way. Seasonality affects everyone’s life, regardless of locale or demographic. It affects the clothes we wear, the food we eat, and how we spend our … Read More
Using Personalization to Convert Social Media Shoppers
The Rapid Rise of Social Shopping Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. Facebook has 2.4 billion+ active monthly users, and Instagram is growing faster than ever. While organic posts and social media placements can be an effective way to drive traffic, converting … Read More
Integrating SMS Marketing with On-Site Engagement
Although it’s been in use for over a decade, SMS marketing has become increasingly popular in the last few years. As we discussed in “3 Ecommerce Trends to Know for 2019,” mobile marketing is more important than ever. Cell phones are essentially ubiquitous, and text messages have become an increasingly viable channel for reaching consumers. SMS marketing offers a number … Read More
Spring Cleaning Your Outdated Content
Could your outdated content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More
The 5 Types of Online Shoppers You Need to Understand
Online shopping has literally changed the way people do business. Customers around the world can shop for nearly anything from nearly anywhere. Just as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible in the past. For example, comparison shopping used to require hours of time and driving … Read More
Three Ecommerce Trends to Know for 2019
In 2002, ecommerce consumers spent about $42 billion in the United States. For a brand-new industry, that figure seemed huge. Fast forward 16 years, online consumers spent over $500 billion in 2018. Ecommerce trends continue to advance, establishing winners and losers. Sites like Amazon and eBay have thrived, while some smaller businesses suffered disastrous losses. To keep you up to … Read More