Drake, he’s just like us and loves free shipping. The psychology of free shipping is perfectly depicted in the most accurate meme in the history of ecommerce. And admittedly, it resonated a little too much. The desire for free shipping can be explained by consumer psychology. First, let’s start with the why. Why Is Free Shipping Important? Companies like Amazon … Read More
Feeling Lucky? Using Gamification to get Customers Involved
The ecommerce world has been abuzz recently with talks about gamification. It seems every guru in the business is proclaiming gamification “the new frontier,” and a “game changer.” Although gamification is often presented as a new idea, it’s actually a very old (and effective) sales tool. As we’ve mentioned, gamification is a great way to boost conversions without incentives. That … Read More