Running an incentive campaign is complicated. Between selecting the incentive, organizing the promotion, and tracking results, there’s a lot to think about. Not to mention common mistakes to avoid. A simple aspect of these campaigns that many campaigns work with are coupon codes. I’ll assume you have a basic understanding of coupon codes: a keyword or series of characters that … Read More
3 Ways to Increase Customer Loyalty
Businesses can create long-term success when they increase customer loyalty. Why? Because loyalty leads to growth. Arguably, so does customer acquisition. But existing customers are more valuable to your brand. Let’s take a look why and then we’ll explore 3 ways to increase customer loyalty. What is Customer Loyalty? Customer loyalty can be defined as a customer’s willingness to make … Read More
The Most Common Coupon Strategy Mistakes (And How to Avoid Them)
Coupon strategies can seem like a magic bullet when it comes to boosting sales, except when common coupon strategy mistakes are made. Without careful planning, discounts can ultimately hurt more than help. To help you avoid such issues, we’ve highlighted the three most common coupon strategy mistakes retailers make when implementing an incentive strategy. One-Size-Fits-All Discounts When creating an incentive, … Read More
3 Creative Ways to Sell without Incentives
It seems impossible to sell without incentives, but we promise you it’s not. There are several incentive strategy alternatives that online retailers can implement without impacting profit per product. Giving customers a discount can be a great way to attract their attention. If you operate on low profit margins, you probably find yourself losing money rather than making it. Today … Read More
The Secrets of a Successful Coupon Strategy
Implementing a successful coupon code strategy is a smart, simple way to keep your customers buying and your business thriving. With 24/7 access to any product, anytime, anywhere, it’s easy for your business to get overlooked. A coupon code strategy could be the fix. As long as it’s well thought out and put into action properly. Why coupon codes? While … Read More