As summer emerges, shoppers look for ways to enjoy the season through outdoor activities and festivities. This seasonal shift brings a wave of opportunities for ecommerce stores to cater to shopper’s evolving needs and preferences. Whether it’s gearing up for backyard barbecues, preparing for music festivals, or getting ready for beach vacations, consumers are on the lookout for products that … Read More
Reasons to Include Valentine’s Day in Marketing Strategies
Although it was initially a day of remembrance for a Catholic martyr, Valentine’s day is now a mostly secular celebration of love. As traditions of gift giving have expanded over the years, so has the holiday’s annual revenue. In fact, conservative estimates by the NRF have forecast $20.7 billion in spending for this year. This is why you should include … Read More
Marketing to Your Customer’s New Year Mindset
For many, New Year’s resolutions are an annual tradition. Domestically, almost half of the U.S. population participates in this annual goal setting. As a concept, the phenomenon brings a sense of inspiration and hope. However, this is certainly dampened when you realize how many resolutions are unsuccessful. Though New Year’s resolutioners tend to feel very determined in first weeks of … Read More