What is Market Segmentation? Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication with an audience. In ecommerce, creating customer segments makes it easier to speak to the needs of your shoppers, leading to greater personalization and increased conversions.  Why is Segmentation Important?  Like any form of communication, effective marketing relies upon building … Read More

What is an Upsell?  Few sales techniques are as universal and effective as upselling. For the uninitiated, the definition of upselling is offering an upgraded, premium, or improved version of a product or service to increase the value of a purchase.   Upselling exists because customers will often pick the least expensive version of whatever they’re buying. In general, consumers will … Read More

The impact of COVID-19 on retail has been sudden and fierce. While portions of ecommerce are experiencing success in the midst of social distancing, others are facing significant unforeseen challenges.  As online retailers try to retain a sense of normalcy during a time that’s anything but, we must ask ourselves, “how can marketing adapt?” How can brands stay relevant during … Read More

Incentive strategies have been a cornerstone of retail from the very beginning. Offering consumers a deal is a surefire way to increase sales and create customer value. However, optimizing an incentive strategy can be a difficult task. Incentives must be leveraged with care to avoid unnecessarily cutting into profit margins.   Some retailers are hesitant to utilize incentive strategies. However, we … Read More

Drake, he’s just like us and loves free shipping. The psychology of free shipping is perfectly depicted in the most accurate meme in the history of ecommerce. And admittedly, it resonated a little too much. The desire for free shipping can be explained by consumer psychology. First, let’s start with the why. Why Is Free Shipping Important? Companies like Amazon … Read More

Many brands utilize small incentives to give shoppers an extra push towards conversion. However, the question of how to best optimize incentives is the subject of much debate. Can targeted, value-based messaging be just as effective as a small incentive? Is there such a thing as an incentive that’s simply too small?  These are the questions UpSellit had in mind … Read More

*Updated October 31, 2019 – Brexit will take effect on January 31, 2020* How Did We Get Here? In June of 2016, the people of Great Britain voted to leave the European Union. “Brexit” as it’s come to be known, is scheduled to take effect on October 31, 2019. While it was initially thought a formal withdrawal agreement would be negotiated, … Read More

Since the implementation of the EU’s General Data Protection Regulation (GDPR), data protection and privacy have been at the epicenter of ecommerce discussions for some time. And as of June 28th, 2018, that discussion is larger and louder than ever.  California Consumer Privacy Act of 2018 On June 28th, 2018, California Governor Jerry Brown signed a bill that successfully passed … Read More

The Rapid Rise of Social Shopping Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. Facebook has 2.4 billion+ active monthly users, and Instagram is growing faster than ever. While organic posts and social media placements can be an effective way to drive traffic, converting … Read More

The rapid rise of mobile shopping has been nothing short of astounding. Just a decade ago, shopping on a mobile device was relatively new and accounted for very few conversions. Mobile shopping accounts for two-thirds of ecommerce sessions. Giving consumers the ability to shop anytime, anywhere is great for retailers, but it comes with a caveat: mobile abandonment is extremely … Read More