Rising Customer Acquisition Costs for Ecommerce Retailers Customer acquisition costs (CAC) are on the rise, making it more challenging for ecommerce retailers to maintain profitability. CAC refers to the total expense that is involved in acquiring a new customer, which can include ad spend, marketing efforts, and sales strategies. With rising advertising expenses, increased competition, and the decline of third-party … Read More
How to Leverage Behavioral Segmentation to Increase Conversions
The past few years have been a whirlwind for data-driven ecommerce. Retailers have more granular information than ever before about their shoppers, repeat customers, and even those who never make a purchase. 76% of shoppers prefer brands that offer personalized experiences and leveraging behavioral segmentation gives brands a huge opportunity to do just that. But all that data is only … Read More
The Ultimate Guide to Upsellit’s Remarketing Experience Solution
Let’s begin by shedding light on the driving force behind the Remarketing Experience Solution. Upsellit is a leading conversion optimization partner and we help brands collect new-to-file leads, recover lost sales and boost customer loyalty. Our campaigns are meticulously tailored to align with our clients’ goals and key performance indicators. Whether you’re looking to boost lead collection or recover more … Read More
Email Signup Forms Best Practices for Increased Conversions
A compelling email signup form is your ticket to a list of interested subscribers. While businesses are busy concentrating on other aspects of their marketing efforts, they overlook the incredible potential for customer acquisition that lies within email signup forms. In fact, this approach serves as a promising foundation for cultivating a dedicated and loyal customer base. While a form … Read More
SMS Lead Generation: A Guide to Capture & Convert Text Leads
Sometimes it feels like our phones are being bombarded with texts — a combination of messages from family and friends, work-related messages, marketing messages, and more. As an SMS marketer, it’s your job to send texts that don’t get lost amongst the memes and group chats. To help you do just that, here is UpSellit’s guide to generate more SMS … Read More
Omnichannel Retail Strategies Explained & Simplified
In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. What is Omnichannel Retailing? An omnichannel retail strategy … Read More
Lead Capture Strategies Every Ecommerce Store Needs
Lead capture is the key to transforming casual browsers into engaged prospects, paving the way for long-term growth and profitability. By collecting visitors’ contact information, you gain the power to personalize marketing efforts, deliver targeted messages, and guide prospects through the customer journey. In this blog, we’ll uncover 6 essential lead capture strategies for ecommerce. First, let’s start with the … Read More
Understanding The Value Of Anonymous Visitor ID
Hundreds of shoppers come and go from your website every day without making a purchase. To make matters worse, you have no idea who most of them are. That’s where Anonymous Visitor ID comes in. What is anonymous website visitor tracking? Anonymous visitor tracking identifies and collects lead information from unknown visitors on your website. Tracking gives you the ability … Read More
Ecommerce Remarketing Strategies Best Practices
Every brand on the Internet is looking to garner interest, engage their audience, and make sales. But what if you could skip the “garner interest” step and engage with the people who are already interested in your brand? That’s what ecommerce remarketing strategies do. Ecommerce remarketing involves promoting a product or service to customers who have already interacted with a … Read More
5 Steps to the Perfect Email Preheader
When we discuss optimizing email marketing, we often turn our attention to subject lines rather than email preheaders. While they’re often overlooked, preheaders are a valuable tool. They provide additional space to effectively communicate why users should engage with your email. Though subject lines are often the first to grab a user’s attention, the preheader can create a perfect one-two … Read More